Blog
Insights on ASO and AI search
Tactics, trends and teardowns to help your apps get found, ranked and installed.
Why AI Changes Everything
For twenty-five years, digital marketing was built around one question: "How do I rank on Google?"
What Is AI Visibility?
You can't optimize for something you can't define.
How AI Systems Actually Generate Answers
To improve AI Visibility, you first need to understand a simple truth: AI doesn't search the web the way Google does.
AI Search vs. Google Search: The Biggest Shift in Digital Marketing Since SEO
Google helps people find information. AI helps people make decisions.
The AI Visibility Framework
You can't improve what you don't understand.
AI Visibility Ranking Factors
There is no PageRank for ChatGPT.
Becoming a Trusted Source: How AI Chooses What to Cite
If search engines ranked pages, AI systems increasingly evaluate evidence.
Entity Optimization: How AI Understands Brands
Keywords tell AI what a page is about.
Content Optimization for AI: Creating Information AI Wants to Use
The future doesn't belong to companies that publish the most content.
Measuring AI Visibility: From Rankings to Recommendations
Marketing only becomes strategic when it becomes measurable.
The AI Visibility Operating System
Frameworks create understanding.
The Future of AI Visibility
Every generation of technology changes how people discover information.
AI Visibility: Why Being Mentioned Isn’t the Same as Being Recommended
AI Visibility measures not only whether your brand appears in AI responses, but also how it is perceived and recommended.
AI Visibility for Dating Apps: What Tinder, Hinge and Bumble Can Teach Us
Tinder got more AI mentions than Hinge and Bumble combined. See how dating apps can improve visibility in ChatGPT, Gemini and AI Overviews.