Keyword intelligence
See which search terms your app ranks for, where those positions are moving and which keywords may still represent an opportunity.
Follow your current keyword visibility without manually comparing separate exports or snapshots.
ASO Intelligence
ASO Intelligence for Apps: Turn Data Into Action
App-store data is useful only when it helps you make a better decision.
ASO Agent brings your keywords, rankings, competitors, creatives, ratings and market performance into one connected view. See what changed, understand where the strongest opportunities are and turn ASO intelligence into clear priorities for your app.
What is ASO intelligence?
ASO intelligence is the process of collecting and analysing app-store data to understand how an app is performing, how the market is changing and where to focus next.
It brings together signals such as:
- Keyword visibility
- Search rankings
- Competitor movement
- Metadata strategy
- Visual positioning
- Ratings and reviews
- Market-level performance
- Changes before and after an update
The goal is not to create more dashboards. It is to make the data easier to understand and act on.
Instead of checking rankings in one tool, competitors in another and performance in a spreadsheet, ASO Agent connects the information around your app and turns it into structured analysis.
See the full picture, not isolated numbers
A ranking drop rarely tells the whole story.
Your app may have lost visibility because a competitor moved above it, search demand shifted or your metadata no longer matches the strongest opportunities. A change in conversion may be linked to new screenshots, ratings movement or a wider change in the category.
ASO intelligence for apps helps you look beyond a single metric and understand the wider context.
See:
- Which keywords are gaining or losing visibility
- Where your app stands across different markets
- Which competitors are moving
- How metadata strategies differ
- Where creative positioning may be helping or holding you back
- What changed after an app-store update
- Which opportunities deserve attention first
Everything you need to understand your app-store performance
Ranking intelligence
Track how your app’s positions change across a selected market and date range.
See how many keywords your app ranks for, where those rankings are distributed and which terms are climbing or slipping.
Competitor intelligence
Compare your app with the products users are most likely to consider instead.
See where competitors are stronger, which keywords they rank for and how their metadata, visuals and positioning differ from yours.
Visual intelligence
Understand how your icon and screenshots compare with the wider category.
Identify common visual patterns, see how competitors communicate their strongest features and find opportunities to make your own listing clearer.
Ratings intelligence
Follow the rating signals surrounding your app.
See how ratings develop, compare them with competitors and identify changes that may deserve a closer look.
Market intelligence
App-store performance is rarely identical across countries.
Compare visibility and movement by market so you can make decisions based on local conditions rather than assuming one strategy will work everywhere.
Automated reports that explain what changed
ASO Agent automatically generates reports across the most important parts of App Store Optimization.
Ranking Analysis
Choose your app, market and date range.
The report shows your current keyword visibility, how many keywords you rank for, where those rankings sit and how each position changed over the selected period.
Competitor Analysis
Compare your app with relevant competitors and see where the largest differences appear across app-store visibility and positioning.
Use the findings to identify competitive gaps without building the comparison manually.
Visual Analysis
Review how your app’s visual presentation compares with competing listings.
See the patterns across icons and screenshots, then decide where your own creative strategy could communicate more clearly.
Ratings Report
Bring rating information into a clearer report so you can follow changes and compare your app with the wider competitive set.
Pre/Post Analysis
Compare performance before and after a change.
Use Pre/Post Analysis to review what moved following a metadata update, creative change or other app-store action, without assuming that every movement has a single cause.
From raw data to a clearer next step
Step 1
Choose your app and market
Start with the app, country and period you want to understand.
Step 2
Bring the signals together
ASO Agent connects the relevant keyword, ranking, competitor and performance data.
Step 3
Generate the analysis
Create structured reports without collecting the information across several tools and spreadsheets.
Step 4
Find the movement that matters
See what improved, what declined and where competitors are creating pressure or leaving space.
Step 5
Decide what to do next
Turn the analysis into priorities for keyword targeting, metadata, localization, creatives or further investigation.
Good ASO intelligence does not make every decision for you. It gives your team a clearer basis for making one.
Intelligence that stays connected to execution
Research and reporting are more valuable when they lead directly into the next part of the workflow. ASO Agent connects app-store intelligence with:
That means the same competitive and market context can support more than one part of app growth.
Built for decisions, not data collection
Find opportunities faster
See which keywords, markets and competitor gaps may deserve attention without starting every analysis from a blank spreadsheet.
Catch changes earlier
Review movement over time and identify ranking losses or competitive shifts before they become larger problems.
Report more clearly
Turn raw app-store data into reports that are easier to share with teammates, clients and decision-makers.
Keep teams aligned
Give product, growth, marketing and ASO teams a clearer view of what changed and why it matters.
Reduce repetitive analysis
Spend less time gathering and organizing data, and more time deciding how to respond.
Who is ASO intelligence for?
1
App growth teams
Connect rankings, competitors and market performance with the wider growth strategy.
2
App developers and publishers
Understand what is happening around your app without maintaining several separate reporting systems.
3
ASO specialists
Move more quickly between research, analysis, metadata generation and performance review.
4
Agencies
Generate structured app-store intelligence across different clients, competitors and markets.
5
International teams
Compare markets individually and avoid relying on a single global view of performance.
ASO intelligence is more than rank tracking
Rank tracking tells you where your app appears for a keyword.
ASO intelligence helps you understand the context around that position:
- How the ranking changed
- Whether competitors also moved
- Which market the movement happened in
- How broad your overall keyword visibility is
- Whether a recent update preceded the change
- Where related opportunities may exist
The ranking is the signal. Intelligence comes from connecting it with the rest of the picture.
ASO intelligence FAQ
Frequently asked questions about ASO intelligence
What does ASO intelligence mean?
ASO intelligence is the collection and analysis of app-store data used to understand visibility, competitors, performance and opportunities. It helps teams move from individual metrics to a clearer view of what is changing and where to act.
How is ASO intelligence different from ASO analytics?
The terms overlap. ASO analytics often refers to the metrics and performance data themselves. ASO intelligence places more emphasis on connecting those metrics, interpreting the movement and using the findings to support a decision.
What data is included in ASO intelligence?
It may include ASO keywords, keyword rankings, search visibility, competitor performance, metadata, icons and screenshots, ratings, market differences, historical movement and pre- and post-update performance. The most useful analysis brings several of these signals together.
Can ASO Agent track keyword-ranking changes?
Yes. Select your app, market and date range to see your current keyword visibility, how many keywords you rank for and how individual positions changed during the selected period.
Can I compare my app with competitors?
Yes. ASO Agent’s Competitor Analysis helps show where competing apps are stronger, where your app differs and which gaps may be worth exploring.
Does ASO Agent generate reports automatically?
Yes. Available reports include Ranking Analysis, Competitor Analysis, Visual Analysis, Ratings Reports and Pre/Post Analysis. Each report focuses on a different part of app-store performance and reduces the manual work required to organize the data.
Can I analyse different countries separately?
Yes. ASO Agent supports market-level analysis so you can review app-store visibility and movement country by country. This matters because keywords, competitors and performance can differ significantly between markets.
Can ASO intelligence tell me exactly why a ranking changed?
It can reveal useful context, such as competitor movement, keyword changes and performance differences. However, app-store algorithms are not fully transparent, and several factors can move at the same time. The analysis should support investigation rather than claim a cause that cannot be proven.
Is ASO intelligence only useful for large apps?
No. Smaller apps often have fewer resources for manual research and reporting, which can make connected intelligence especially useful. The important factor is whether the team needs a clearer way to understand the market and prioritize its work.
How does ASO intelligence support metadata generation?
Keyword, competitor and market intelligence can help shape titles, subtitles, keyword fields and descriptions around real app-store context. ASO Agent connects that research with its ASO-generation workflow, so the data can lead directly into a store-ready draft.
Who should use an ASO intelligence platform?
An ASO intelligence platform is useful for app developers, publishers, growth teams, ASO specialists and agencies that want to reduce manual analysis and make decisions using connected app-store data.
See what changed. Know what to do next.
You already have more app-store data than you can reasonably review by hand. Spend less time collecting information and more time acting on it.