Finding the right ASO keywords
Understand what people search for, how competitive each term is and which keywords your app has a realistic chance of ranking for.
ASO agency alternative
An ASO agency alternative for ASO, Apple Ads Automation and AI visibility
Bring ASO generation, Apple Ads automation, AI visibility, competitor monitoring and automated reporting into one connected platform.
An ASO agency can bring strategy, experience and hands-on support. ASO Agent gives your team a connected platform for putting that strategy into action, bringing together ASO generation, Apple Ads automation, AI visibility, competitor monitoring and automated reporting.
Research opportunities, generate store-ready metadata, keep campaigns moving and see what changed across keywords, competitors and markets. Your team stays in control while ASO Agent handles more of the repetitive analysis, reporting and execution behind the work.
What are you really looking for in an ASO agency?
Most teams searching for an ASO agency are not simply looking for a new app description. They need a reliable way to understand what is happening, decide what to change and measure whether it worked.
That usually includes:
Improving app-store visibility
See where your app appears in Apple App Store and Google Play search, country by country, and identify where it is gaining or losing ground.
Creating stronger metadata
Turn keyword, competitor and market data into titles, subtitles, keyword fields and descriptions that fit each store and market.
Understanding competitors
See which keywords competing apps rank for, how their listings are positioned and where their strengths or weaknesses create an opportunity.
Improving conversion
Evaluate your icon, screenshots, ratings and messaging to understand what helps, or stops people from installing.
Reporting on what changed
Connect updates to changes in keyword rankings, visibility, ratings and performance without manually assembling the analysis.
An agency can manage this process for you. ASO Agent gives your team a system for running it continuously.
ASO agency or ASO Agent: expertise delivered in two different ways
An ASO agency delivers expertise through a managed service. ASO Agent brings research, generation, automation, analysis and reporting into a connected platform your team controls.
The choice is not between human expertise and software. It is between outsourcing the work, running it internally, or giving the specialists you already work with a stronger system.
ASO agency vs ASO platform
| Traditional ASO agency | ASO Agent | |
|---|---|---|
| Working model | Specialist-led projects and recurring service cycles | An always-on ASO platform available to your team or agency |
| Research | Findings are prepared through audits and reviews | Keyword, competitor and market intelligence stays accessible inside the platform |
| ASO generation | Metadata is developed through specialist review cycles | AI creates data-informed drafts that your team can review, refine and approve |
| Apple Ads | Campaign management depends on the scope of the engagement | Repetitive Apple Ads work can be automated inside the same growth system |
| AI visibility | Coverage depends on the agency’s capabilities | Built-in tracking across ChatGPT, Gemini, Perplexity and other AI engines |
| Analysis | Analysts prepare findings and recommendations | Automated reports surface changes, patterns and priorities on demand |
| Reporting cadence | Usually agreed in advance | Generate reports for the app, market and period you need |
| Control | Much of the process is managed externally | Your team keeps direct access to the data and final decisions |
| Scale | Output grows with the size of the engagement | Repeat the workflow across apps, countries and markets |
Three growth engines. One connected system.
ASO Agent is built around three areas that increasingly shape how apps are found and grown.
ASO generation
Turn research into store-ready metadata
ASO Agent’s AI automatically turns keyword, competitor and market data into optimized titles, subtitles, keyword fields and descriptions for the Apple App Store and Google Play.
Generate faster, review every recommendation and adapt the work across languages and markets without starting from scratch each time.
Use it for:
- Apple ASO and Google Play ASO
- App titles, subtitles and descriptions
- ASO keyword fields
- Store-specific character limits
- Localization across markets
- Faster metadata testing and iteration
AI visibility
See when AI puts your app in the answer
App discovery no longer happens only inside the App Store and Google Play. People now ask ChatGPT, Gemini and Perplexity which apps to use, trust or recommend.
ASO Agent works as an AI visibility tool, showing when AI engines mention, cite or recommend your app.
Track:
- Your AI search visibility
- The prompts that surface your app
- The competitors appearing instead
- The sources shaping AI-generated answers
- Changes in your LLM visibility over time
- Opportunities for generative engine optimization
Traditional ASO helps your app appear in store search. AI visibility helps it appear in the answers people increasingly see before they ever open an app store.
Apple Ads automation
Keep paid growth moving without living in campaign maintenance
Apple Ads can create valuable demand, but the repetitive work behind them can consume the time your team should spend on strategy.
ASO Agent automates routine Apple Ads work and brings paid acquisition into the same system as your organic app growth. That gives your team a clearer view of what is working, what needs attention and where the next opportunity may be.
Spend less time maintaining the process and more time deciding where to grow.
More than ASO rank tracking
Knowing where an app ranks is useful. Understanding what changed - and what to do next - is far more valuable.
ASO Agent automatically generates reports that would normally require hours of analysis. Select an app, market and date range, and get a structured view of the movement, patterns and opportunities that matter.
Ranking Analysis
See your current keyword visibility, how many keywords rank in each position range and how every ranking changed during the selected period.
Find the keywords that climbed, the ones that dropped and the areas where your app is gaining or losing visibility.
Competitor Analysis
Compare your app with relevant competitors and understand how their ASO strategy differs from yours.
See where they are stronger, which opportunities they are capturing and where their weaknesses leave room for your app to move.
Visual Analysis
Evaluate your icon, screenshots and visual positioning against competing apps.
See what makes your listing stand out, where it blends into the category and which creative elements may be limiting conversion.
Ratings Report
Follow changes in ratings, reviews and user sentiment.
Identify recurring complaints, positive themes and shifts in feedback that may affect your app-store conversion and overall performance.
Pre/Post Analysis
Measure what happened before and after an app update.
See how changes affected rankings, visibility, engagement and other performance signals instead of relying on assumptions.
From agency brief to continuous growth workflow
Traditional ASO services are often delivered in cycles: research, recommendations, implementation and reporting.
ASO Agent connects those steps so that the result of one becomes the starting point for the next.
1.
Connect your apps
Bring your Apple App Store and Google Play presence into one workspace.
2.
Find the opportunity
Review your ASO rankings, competitor movement, market data and keyword opportunities.
3.
Generate the work
Use ASOagent AI to create metadata grounded in your keyword, competitor and market intelligence.
4.
Review and act
Your team reviews the recommendations and decides what changes to make.
5.
Measure the result
Generate reports showing what moved, what improved and what needs attention next.
The workflow keeps going. Research informs generation. Changes produce results. Results shape the next recommendation.
Do you need an ASO agency, an ASO platform, or both?
Choose an ASO agency when you want full-service execution
An agency may be the right choice when you need an external team to own strategy, creative production, implementation and stakeholder management.
It is often a strong fit when:
- Nobody internally can own ASO.
- You need extensive hands-on creative work.
- You want strategy and execution fully outsourced.
- Your team cannot review or implement recommendations.
- You prefer ongoing consulting support.
Choose ASO agent when your team wants speed and control
ASO Agent is a strong fit when your team understands the app and wants direct access to the data, automation and reports needed to move faster.
It works well when:
- You want to bring ASO capability in-house.
- You need to scale work across several apps or markets.
- You want faster access to analysis and reporting.
- You need connected ASO tools, rather than separate point solutions.
- You want ASO generation, Apple Ads automation and AI visibility in one system.
Use both when you want specialist judgment backed by an always-on platform
You do not have to choose between people and software.
An agency can bring experience and strategic direction. ASO Agent can keep the research, automation, generation and reporting running between meetings.
The result is less time spent assembling information and more time spent acting on it.
Bring more of your app-growth operation into one place
ASO Agent gives app teams and agencies an always-on system for:
- ASO generation
- Apple Ads automation
- AI search visibility
- ASO keyword research
- Competitor intelligence
- Automated reports
- App-store performance analysis
- Localization across markets
Your team keeps the context and the final decision. ASO Agent makes the work around those decisions faster, clearer and easier to scale.
ASO agency FAQ
Frequently asked questions
What does an ASO agency do?
An ASO agency helps improve an app’s visibility and conversion in the Apple App Store and Google Play. Its services may include ASO keyword research, metadata optimization, competitor analysis, creative testing, localization, reporting and broader ASO strategy.
Is an ASO agency worth it?
An agency can be worthwhile when you need an external team to own strategy and execution. An ASO platform may be more suitable when your team wants direct access to the data, faster iteration and greater control over decisions.
What is the difference between an ASO agency and an ASO tool?
An ASO agency provides people and managed services. An ASO tool provides software, data and analysis. ASO Agent connects generation, automation, reporting, competitor intelligence and AI visibility in one platform.
Can ASO Agent replace an ASO agency?
ASO Agent can automate and support much of the research, metadata, analysis and reporting traditionally handled through an agency. Teams that need complete outsourced execution may still prefer an agency. Many teams may benefit from using both.
Can ASO agencies use ASO Agent?
Yes. Agencies can use ASO Agent to support research, metadata generation, automated analysis, reporting, Apple Ads workflows and AI visibility across multiple apps and markets.
Does ASO Agent support Apple and Google Play ASO?
Yes. ASO Agent supports metadata, keyword, competitor and analysis workflows for both Apple App Store and Google Play.
Does ASO Agent include Apple Ads automation?
Yes. Apple Ads automation is one of ASO Agent’s three core product areas, alongside ASO generation and AI visibility.
Does ASO Agent track AI visibility?
Yes. ASO Agent tracks when AI engines such as ChatGPT, Gemini and Perplexity mention, cite or recommend your app, including the prompts, sources and competitors shaping those answers.