Terms of Service

Last updated: July 3, 2026

These Terms of Service ("Terms") set out the conditions under which Deep Labs, LDA operates the ASO Agent platform and provides access to it. Please read them carefully. By creating an account, subscribing to a plan, or otherwise accessing or using the Service, You confirm that You have read, understood, and agreed to be bound by these Terms.

If You do not agree with these Terms, You must not access or use the Service.

1. Scope and Parties

1.1 Business use only. The Service is offered exclusively to businesses, professionals, and organisations acting in the course of their trade, business, craft, or profession ("Customer", "You"). It is not intended for, or directed at, consumers acting for purposes outside their commercial or professional activity, and such use is excluded. By using the Service You represent that You are acting for business purposes.

1.2 The Provider. The Service is provided by Deep Labs, LDA, a private limited company incorporated under the laws of Portugal, with its registered office at Rua Dr. Francisco Duarte, N.º 287, 4715-017 Braga, Portugal ("Deep Labs", "ASO Agent", "Provider", "We", "Us", or "Our").

1.3 Permitted users. You may use the Service only within Your own business and by Your own authorised personnel. You may not resell, sublicense, or otherwise make the Service available to third parties, or use it to provide services to third parties, unless We have agreed to this in writing.

1.4 Precedence. These Terms, together with any order, plan, or written agreement that references them, govern Our relationship in full. Any conflicting or additional terms proposed by You (for example, in Your own purchasing conditions) do not apply unless We have expressly accepted them in writing.

2. The Service

2.1 What ASO Agent is. ASO Agent is a software-as-a-service ("SaaS") platform for App Store Optimisation ("ASO") and AI-search visibility. Subject to Your plan, the Service is designed to help You:

• research keywords and track their search volume, difficulty, and rankings across the Apple App Store and Google Play;
• generate suggested app-store metadata (such as titles, subtitles, keywords, and descriptions) using artificial intelligence;
• monitor competitors and compare app-store performance across markets;
• track and analyse how often generative AI engines (such as ChatGPT, Perplexity, and Gemini) mention, cite, or recommend Your apps, together with related sentiment and sources; and
• receive prioritised, plain-language recommendations intended to support Your optimisation decisions.

The features available to You depend on the plan You select, as described on Our website.

2.2 What ASO Agent is not. Unless expressly agreed in writing, the Service does not:

• carry out ASO work, publish changes, or manage Your app-store listings on Your behalf;
• guarantee any particular ranking, install volume, visibility, sentiment, or commercial outcome;
• provide legal, marketing, financial, or other professional advice, or a bespoke growth strategy; or
• warrant the accuracy, completeness, or effectiveness of any keyword, prompt, metadata, or recommendation, including any suggestion generated by the Service.

2.3 Provision and updates. We make the current, operational version of the Service available to You over the internet. Our obligation is limited to providing the most recent working version at any given time; We are not required to maintain older versions.

2.4 Changes to the Service. We may make reasonable changes to the Service — for example to improve it, to reflect technical developments, or to comply with law — provided that such changes do not materially reduce its core functionality. We will give You reasonable advance notice of any material change.

2.5 Third-party dependencies. The Service relies on external systems that are outside Our control, including the app stores, generative AI engines and large language models ("LLMs"), and other data sources and infrastructure providers. Their availability, behaviour, and output may change or be discontinued at any time. We may, acting reasonably, add, remove, or replace the LLMs, data sources, or providers used to deliver the Service. Where a necessary component becomes unavailable, We will inform You and use reasonable efforts to find a suitable alternative.

2.6 Inputs and outputs. You may submit information to the Service, such as app identifiers, prompts, keywords, and URLs ("Input"), and receive results generated from that Input ("Output"). Input and Output together are "Content". Because Output is generated automatically from Your Input and from third-party sources, its quality and accuracy depend largely on the Input and on those sources. We do not warrant that Output will be accurate, complete, or fit for Your purposes, and You are responsible for reviewing it before relying on it.

3. Availability, Maintenance, and Interruptions

3.1 Availability target. We aim for a monthly availability of the Service of 99%, measured at the hand-over point between Our hosting infrastructure and the public internet. "Availability" means that the core functions of the Service can be accessed and used. Scheduled maintenance, events of force majeure, and disruptions caused by You or by third parties for whom We are not responsible do not count as downtime.

3.2 Maintenance. We may carry out maintenance to keep the Service secure and operational. Where maintenance is likely to restrict availability, We will try to give You advance notice and to schedule it outside peak usage times where practical.

3.3 Factors outside Our control. Because the Service depends on the app stores, LLMs, and other external systems, We cannot guarantee that it will be uninterrupted or error-free. We will use commercially reasonable efforts to resolve material issues promptly once We become aware of them.

4. Your Responsibilities and Acceptable Use

4.1 General. You agree to use the Service only for legitimate business purposes and in compliance with all applicable laws. You are responsible for all activity that takes place under Your account.

4.2 Account security. You must keep Your login credentials confidential, restrict access to authorised personnel, and take reasonable steps to prevent unauthorised use of Your account. Please notify Us without undue delay if You become aware of any unauthorised access.

4.3 Content and rights. You are responsible for Your Input and Content, including its quality and lawfulness. You represent and warrant that You hold all rights, licences, and permissions needed to submit Your Input to the Service, and that Your Content and Your use of the Service do not infringe any law, official order, or third-party right (for example, that You do not upload unlawful material or personal data without a valid legal basis).

4.4 Prohibited use. You must not, and must not permit others to:

• reverse engineer, decompile, or attempt to derive the source code, models, or algorithms of the Service, except where this restriction is prohibited by mandatory law;
• copy, resell, sublicense, or commercially exploit the Service beyond the rights granted here;
• interfere with or place an unreasonable load on the Service, or attempt to circumvent its security, rate limits, or usage controls;
• use automated means to extract data from the Service other than through features We provide for that purpose; or
• use the Service in any way that is unlawful, infringing, or harmful.

4.5 Suspension. If You materially breach these Terms, We may — after reasonable notice where feasible — temporarily suspend or restrict Your access to protect the Service or comply with law, and/or terminate for cause under Section 10.

5. Intellectual Property and Data

5.1 Our intellectual property. The Service, including its software, models, algorithms, design, and documentation, and all intellectual property rights in it, are and remain the exclusive property of Deep Labs and its licensors. We grant You a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the Service for Your internal business purposes during the term of the contract and in accordance with these Terms. No other rights are granted.

5.2 Your data. You retain all rights in the data, content, and materials You upload or provide ("Customer Data"). You grant Us a non-exclusive licence to host, process, and use Customer Data only as necessary to provide and support the Service and to meet Our obligations under these Terms. We handle Customer Data in accordance with applicable data-protection law and Our Privacy Policy, and We will not use or disclose it for unrelated purposes without Your instruction or consent.

5.3 Return and deletion. On termination or expiry of the contract, We will, on request, delete or return the Customer Data still held by Us, except where We are legally required or permitted to retain it. See also Section 11 (data portability).

5.4 Aggregated and anonymised data. We may generate and use aggregated or anonymised statistical data derived from the operation of the Service (which does not identify You or any individual) to operate, improve, and develop Our products.

6. Fees and Payment

6.1 Fees. You agree to pay the fees for the plan or services You order, as set out at the point of purchase or in Our applicable pricing. Unless stated otherwise, all fees are exclusive of value-added tax (VAT/IVA) and any other applicable taxes or duties, which will be added where required by law.

6.2 Billing and payment. We invoice fees in advance for each billing cycle (for example, monthly or annually), as agreed at purchase. Payments may be processed through Our payment provider (for example, Stripe) or invoiced directly. Unless a different period is agreed in writing, invoices are payable within fourteen (14) days of the invoice date, using the agreed payment method.

6.3 Late payment. If You do not pay by the due date, We may charge default interest at the statutory rate applicable to commercial transactions and recover reasonable costs of collection permitted by law. After sending a reminder and allowing a reasonable grace period, We may also suspend Your access to the Service until overdue amounts are paid.

6.4 Set-off and retention. You may set off a claim against Our fees only where that claim is undisputed by Us or has been finally established by a court. You may exercise a right of retention only in respect of claims arising from the same contractual relationship that are undisputed or finally established. These limits do not affect any separate remedies available to You by law.

7. Free Trials

7.1 Trial access. We may, at Our discretion, offer access to the Service free of charge for an evaluation period ("Trial").

7.2 Scope. A Trial is provided solely so that You can evaluate the Service and may be subject to feature, capacity, or time limits that We set. It is provided "as is", and the warranties and availability commitments in these Terms do not apply to it to the extent permitted by law.

7.3 End of Trial. We may change, suspend, or end a Trial at any time. After the Trial ends, continued use of the Service requires an applicable paid plan.

8. Warranties and Disclaimers

8.1 Our commitment. We will provide the Service with reasonable skill and care and substantially in line with its description on Our website.

8.2 Reporting issues. You must notify Us of any defect or disruption without undue delay after You discover it, describing it clearly enough for Us to reproduce and investigate it. If You do not, We may not be liable to the extent that the delay prevented Us from resolving the issue.

8.3 Disclaimer. Except as expressly stated in these Terms and to the fullest extent permitted by law, the Service and all Output are provided "as is" and "as available", and We disclaim all other warranties, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted or error-free, that defects will be corrected, or that any result, ranking, install, or visibility outcome will be achieved. Insignificant reductions in the suitability of the Service do not constitute a defect.

9. Limitation of Liability

9.1 Unlimited liability. Nothing in these Terms limits or excludes Our liability where it may not be limited or excluded by law — in particular, for damage caused intentionally or by gross negligence, for injury to life, body, or health caused by Our negligence, for fraud or fraudulent misrepresentation, or under mandatory product-liability law.

9.2 Essential obligations. For damage caused by slight (ordinary) negligence, We are liable only for breach of an essential contractual obligation — that is, an obligation whose fulfilment is necessary for the proper performance of the contract and on which You may reasonably rely. In that case, Our liability is limited to the loss that was foreseeable and typical for this kind of contract at the time it was concluded.

9.3 Other cases. Any further liability for slight negligence is excluded. In particular, and to the extent permitted by law, We are not liable for indirect or consequential loss, loss of profit, loss of revenue, loss of goodwill, or loss of anticipated savings, or for loss arising from the acts of third parties (including app stores and LLM providers) or from Your Input or Content.

9.4 Persons covered. The limitations and exclusions in this Section also apply to the personal liability of Our officers, employees, agents, and subcontractors.

9.5 Your indemnity. You will indemnify and hold Us harmless against third-party claims, and reasonable associated costs, arising from Your unlawful use of the Service, from Your Content, or from Your breach of these Terms, to the extent You are responsible for the matter giving rise to the claim.

10. Term and Termination

10.1 Term. The contract begins when You accept these Terms and register an account or otherwise order the Service, and continues for the term stated in Your order (for example, a monthly or a 12-month subscription) or, if none is stated, for an indefinite period.

10.2 Ordinary termination. Either party may terminate:

• a monthly subscription with effect from the end of the current billing cycle;
• a 12-month subscription on thirty (30) days' notice with effect from the end of the then-current 12-month term; and
• an indefinite-term contract on thirty (30) days' notice to the end of a calendar month.

Where renewal has been agreed, the contract renews for further periods of the same length unless terminated before the renewal date. Notice of termination must be given at least in text form (for example, by email).

10.3 Termination for cause. Either party may terminate the contract with immediate effect for good cause. Good cause for Us includes, in particular, a serious or repeated breach of these Terms that is not cured within a reasonable period after warning (such as misuse of the Service or persistent non-payment) or Your insolvency. On termination for cause by Us, We may immediately suspend Your access.

10.4 Effects of termination. On termination or expiry, We will deactivate Your account and stop providing the Service. Subject to Sections 5.3 and 11, We may delete Customer Data after a short retention period, except where We must retain it by law. Fees paid in advance for a period after termination are refundable pro rata only where termination results from Our uncured breach; otherwise no refund is due for early termination of a fixed term. Provisions that by their nature are intended to survive (including Sections 5, 6, 8, 9, 12, and 14) remain in effect.

11. Data Portability and the EU Data Act

In line with Regulation (EU) 2023/2854 (the "Data Act"), You may switch to another data-processing service or to an in-house solution by giving no more than two (2) months' prior notice in text form. We will, without undue delay, provide access to Your exportable data (including relevant metadata) in a commonly used, machine-readable format, and give reasonable assistance to support the switch. We may charge reasonable, cost-based fees for such assistance to the extent permitted by the Data Act. Where the switch is completed, the contract ends on completion. Any term inconsistent with Your mandatory rights under the Data Act is replaced by those rights. Where a prepaid 12-month subscription ends in this way, any refund equals the annual fee paid less the amount that would have applied on Our standard month-to-month pricing for the period from the start of the annual term to the effective end date (a partial month counting as a full month), and is never less than zero.

12. Governing Law and Jurisdiction

12.1 Governing law. These Terms and any dispute or claim arising out of or in connection with them or their subject matter are governed by the laws of Portugal, excluding its conflict-of-laws rules and excluding the United Nations Convention on Contracts for the International Sale of Goods (CISG).

12.2 Jurisdiction. The courts competent for the registered seat of Deep Labs in Braga, Portugal, have exclusive jurisdiction over disputes arising from or in connection with these Terms, to the extent permitted by law. This does not prevent either party from seeking urgent interim or injunctive relief before any court of competent jurisdiction.

13. Reference Use

We may identify You as a customer for marketing purposes and use Your name, logo, and general branding in customer lists, on Our website, and in presentations and other marketing materials, provided this is done in a fair and factual manner and does not disclose Your confidential information. You may object to this use at any time for good reason by notifying Us in text form, after which We will stop the relevant use within a reasonable period.

14. Final Provisions

14.1 Changes to these Terms. We may amend these Terms for future dealings and for existing contracts. For existing contracts, We will notify You of proposed changes in text form (for example, by email) at least six (6) weeks before they take effect. The changes are deemed accepted unless You object in text form before they take effect; We will point out this consequence in the notice. If You object, either party may terminate the contract with effect from the date the changes would otherwise take effect.

14.2 Entire agreement. These Terms, together with any order or document that references them and Our Privacy Policy, form the entire agreement between You and Us regarding the Service and replace any prior understanding on its subject matter. Amendments must be made at least in text form; this also applies to any change to this text-form requirement.

14.3 Assignment. You may not assign or transfer the contract, in whole or in part, without Our prior written consent. We may assign the contract to an affiliate or in connection with a merger, reorganisation, or sale of the business to which it relates.

14.4 Severability. If any provision of these Terms is or becomes invalid or unenforceable, the remaining provisions stay in force. The invalid provision is to be replaced by a valid one that comes closest to its economic intent; if that is not possible, the applicable statutory rules apply.

14.5 Language. The English version of these Terms is the binding version. Any translation is provided for convenience only, and in case of inconsistency the English text prevails.

14.6 Provider and contact. The Service is provided by Deep Labs, LDA, Rua Dr. Francisco Duarte, N.º 287, 4715-017 Braga, Portugal. For any question or notice relating to these Terms, You may contact Us at support@asoagent.com. Our Privacy Policy is available on Our website.